REALTOR Brand is Big Winner at St. Anthony’s Tri

May 15, 2017- The REALTOR “R” could be seen all over Straub and Vinoy Parks April 28 – 30 as PRO’s Gold Sponsorship of St. Anthony’s Triathlon came to life. Light poles in Downtown St. Petersburg sported banners with the REALTOR logo, and fencing up around Straub Park along Beach Drive repeated the “R” every 3 feet or so.

At the Fitness Expo on April 28 and 29, PRO members volunteered at the REALTOR tent, located in the Athlete Registration area. We encouraged people to come to the tent to study the course map, enter to win a free registration fee for an IRONMAN race, and to enjoy a nice glass of water on a warm day. We handed out 2,500 lens cleaner cloths with our branding over the course of the weekend. Hundreds saw and stopped in our tent, decked out in blue and with banners promoting the REALTOR brand.

This year, thanks to Kent Rodahaver, we were also lucky enough to have professional triathlete James Hadley at our tent for two clinics to prepare the athletes for race day. This was a great addition, and excellent way to draw people in and connect with us.

On Sunday, April 30, PRO members helped staff a water station on the run course, getting them right inside the race action! Other members volunteered at the finish line, handing out medals to each hard-working athlete who competed. Post-race, PRO members Kevin Batdorf and Tom Steck presented awards to the winners. Many of the approximately 150 award winners had a friend or family member take a photo of them for their social media pages with Kevin and Tom in their blue shirts with REALTOR logos.

Check out photos from our St. Anthony’s Triathlon weekend experience in our Facebook album here.

No event of this size is possible without the volunteers, and we had several members of the REALTOR family donate their time. Our volunteers worked at our tent on Friday and Saturday of race weekend, and on race day handing out water to runners and medals at the finish line. Many thanks to the following people for their service:

Phyllis Apone
Yoko Bagus
Kevin Batdorf
Raglimar Bello
David Bennett
Ivette Cardona
Jane Fisher
Genevieve Kiernan
Linda Morgan
Donald Nakelski
Evelyn Nakelski
Michael Nakelski
Kent Rodahaver
Melissa Shuten
Kim Simmons
Tom Steck
Fran Strayhorn

In addition to our dedicated volunteers, we had several REALTOR Family members participate in the races! Congratulations, athletes!

Andrea Ballestero – Olympic distance co-ed relay team (2:07:53) 1st place division
Vidian Boulogne – Sprint distance (1:13:05), 1st place division
Kevin Chadwick – Sprint distance (1:34:15)
Becky McConnell – Olympic distance (3:28:31)
Kent Rodahaver – Olympic distance (2:18:54), 2nd place age group
Steve Sexauer – Sprint distance (1:21:19)
Mary Thomas – Meek & Mighty (50:52), 1st place age group F 80-84


Volunteers Needed for St. Anthony’s Triathlon

PRO is returning as the top sponsor for this year’s St. Anthony’s Triathlon, promoting REALTORS® as the trusted advisors who will help consumers achieve their real estate goals. We’re also using portions of the National Association of REALTORS® “Get Realtor®” consumer campaign in our messaging. In addition, we will drive consumers to search for homes and to find a REALTOR® on

But YOU are truly the face of our sponsorship, and we want to involve as many of our members as we can during the race weekend. We want to get REALTORS® in front of the approximately 10,000 people who will participate in this event to tell your story of helping create vibrant communities where families live, work and play!

Here’s how you can help us tell the REALTOR® story during race weekend:



St. Anthony’s Triathlon takes place in Downtown St. Petersburg, with most volunteers stationed at or near Straub Park, Vinoy Park or North Shore Pool.

Friday, April 28 (shifts available from 10:00am – 6:00pm) – PRO will have a tent at the Athlete Registration Village in Straub Park. We will be interacting with the public and handing out goodies to the athletes. You can sign up for just an hour or two. 

Saturday, April 29 (shifts available from 10:00am – 7:00pm) – PRO will have a tent at the Athlete Registration Village in Straub Park. We will be interacting with the public and handing out goodies to the athletes. You can sign up for just an hour or two.

Sunday, April 30 (shifts available from 7:00 – 11:00am) – PRO will host a water station on the run portion of the course, and we will get to hand out medals to each finisher at the finish line at Vinoy Park. If you would like to see the race up close and be in the action, this is the opportunity for you! You can sign up for just an hour or two. 


If you’re an athlete and plan on racing, or are a runner, cyclist, swimmer or other athlete who wants to get involved, let us know! 

CONTACT FOR ALL OPPORTUNITIES: Katie Shotts – or 727.216.3031.


PRO & REALTORS Win at IRONKIDS & Iron Girl Clearwater Race Weekend

PRO was the proud title sponsor of the 2017 IRONKIDS® Clearwater Fun Run on Saturday, April 8. The race weekend was also comprised of a vendor expo and the 14th annual Iron Girl® Clearwater Half Marathon & 5K presented by Outback Steakhouse on Sunday, April 9. 

During the weekend we handed out superhero capes to the kids and had markers, glitter, ribbon and glue at our expo tent so they could decorate them. It was a great way for our members to get to engage with the families involved in the race weekend.

We partnered with the Boys & Girls Clubs of the Suncoast by providing 45 race entries for the IRONKIDS Clearwater Fun Run. Not only did PRO members cheer on the Boys & Girls Clubs athletes at the Fun Run, our YPN (Young Professionals Network) members also decorated superhero capes with the kids at the Wood Valley Club the Wednesday prior to the race. 

Through sport and competition, IRONKIDS and Iron Girl encourage active, positive and healthy lifestyles – a perfect match for our vision of strong, vibrant communities centered around every definition of “family” and home.

By sponsoring these events, we showcased the pivotal role REALTORS® play in building vibrant communities where IRONKIDS, Iron Girls and their families live, work and play. Our involvement gave us an opportunity to bring our ideals as REALTORS® to life over the course of the race weekend. Messaging included advocating on behalf of homeowners and helping families discover their dream of “home.” We also showed that REALTORS® are at the heart of the real estate journey, serving as the trusted advisor for their clients.

Be sure to check out all the photos from the weekend on the PRO Facebook page.

PROFarm – Have You Planted Your Seeds for Success Yet?





PROFarm Info Session
Thursday, February 23
10:00 – 11:30 am
PRO (Auditorium C)

Make plans to join us for our PROFarm Info Session on Thursday, February 23 from 10:00 – 11:30 am at PRO (Auditorium C). We’ll show you the topics we’ve used for past cards and show you hands-on examples of what your farm area will receive in their mailbox from you each month. This will give us an opportunity to talk with you one-on-one and answer any questions you have. RSVP to

Stay in front of your selected neighborhood audience by using a variety of communication channels. PROFarm goes to work for you each month with local topics and issues noteworthy to homeowners to position YOU as their neighborhood expert and trusted Realtor advisor, keeping you at the center of the transaction. Your selected farm area will receive stand-out marketing pieces including a large full color, double-sided glossy postcard in their mailbox, and coordinating write-up for your website, email and social media. This innovative program is available only to PRO members.

This seamless marketing program goes to work for you each month, starting with a postcard, created and delivered without you doing a thing. On top of that, you’ll receive matching content for your website, blog, newsletter and social media; an image for web use; and a phone script. You’ll have enough material to talk about all month long, every month of the year, to keep cultivating your farm area. Alternatively, you can also choose to send a custom card, be it a personal or property promotion. PROFarm is a flexible program that allows you to choose how you want to market yourself.

Routes are still available! Postcard options, pricing and details can be found at

RPR Training Class Jan 17 – Turbocharge Your Business

RPR logo





If you aren’t using RPR (REALTORS Property Resource), you are missing out on a FREE tool that allows you to create beautiful reports and do tons of research.

RPR’s dynamic data and client-friendly reports help REALTORS® achieve professional success. In this free workshop will you will learn to:

  • Search hundreds of datasets on more than 160 million on-and-off market properties
  • Create the ultimate listing package with RPR’s Comp Analysis tool
  • Calculate the ROI for your client’s home improvement
  • Research a property’s history
  • Send customized and branded reports… anywhere, anytime
  • REALTOR® member benefit – included in your REALTOR® dues

Tuesday, January 17

2:00 – 3:00 pm
PRO Computer Lab
FREE for membersClick here to Register 

$10 for non-PRO members: Click here to Register

Contact: Katie Shotts
Phone: 727-216-3031



Last Call for 2017 D6 Leadership Institute Applicants

Start Your Path to Leadership Here. Apply for the District 6 Leadership Institute Class of 2017!

Applications are due by 5:00 p.m. on Friday,  January 13, 2017.

District 6 is one of 13 geographic regions designated by Florida Realtors. District 6 includes the Central Pasco Association, East Pasco Association, Florida Gulfcoast Commercial Association, Greater Tampa Association, Pinellas Realtor Organization and the West Pasco Board of Realtors.

The District 6 Leadership Institute program is designed specifically for those individuals who wish to further themselves as a leader both personally and professionally.

Participants become part of a select few from across the District who are given the opportunity to meet other motivated leaders and expand their networks. You’ll share intensive learning experiences that focus on communication skills, how to lead a team and how to work within a team. Participants will be granted access to the top leaders in our Associations, at the state level, and even beyond.

The District 6 Leadership Institute includes lectures, seminars, guest speakers, group discussions and leadership exercises. The purpose of this program is to prepare the next generation to meet future challenges and tackle vital issues affecting our industry.

Sessions 1 – 3 will run from 9:00 a.m. to 4:00 p.m. Lunch will be provided.
Date: Thursday, February 9
Location: West Pasco Board of Realtors
Topic: Knowing Yourself as a Leader

Date: Tuesday, April 4
Location: Greater Tampa Realtors
Topic: Foundation of Leadership

Date: Thursday, June 22
Location: Pinellas Realtor Organization
Topic: Leadership Roles

Date: Thursday, August 17 | 4:00 p.m. to 5:30 p.m. with a reception to follow
Location: Florida Realtors Convention, Orlando
Topic: Leadership in Action & Graduation

What are the requirements to participate in and graduate from the Leadership Institute?

* You must be a member of a Realtor Association in good standing, with no pending disciplinary action pending against you. The program is targeted to Realtor and Affiliate members of the District 6 Associations, but Realtor members from other Associations are also invited to apply.
* If you are a Realtor, you must have an active Real Estate license
* Both Realtors and Affiliate members are encouraged to apply
* Submit the online application above, or print the application, complete and email it to Applications must be received by 5:00 p.m. on Friday, January 13, 2017.
* If accepted, pay the $99 participation fee for primary or secondary members of D6 Associations, or $125 for members of Associations outside of District 6.
* If accepted, attend ALL of the full day sessions

Have questions about the Leadership Institute? Contact us!

Katie Shotts, District 6 Staff Support or 727.216.3031

Christine Knighton, District 6 Leadership Institute 2017 Planning Committee Chair or 727.992.3077

Commercial Real Estate Forecast in 2017 Is Strong

Sustained by improving job growth and strong demand for multifamily housing, commercial real estate has been steadily recovering in recent years. Looking ahead to 2017, growth is expected to flow into the smaller markets, according to a commercial real estate forecast session today at the 2016 REALTORS® Conference & Expo.

Lawrence Yun, NAR chief economist, and K.C. Conway, senior vice president of credit risk management at SunTrust Bank, expressed confidence that commercial real estate activity should remain on an upward trajectory, but with more uncertainty given the likelihood of a rising interest rate environment in 2017.

Yun explained during his remarks that the commercial real estate sector is on firm ground in spite of the numerous global and domestic headwinds that continue to keep U.S. economic growth in a headlock. He predicts that given the slow growth economic environment, instability overseas and the probability of a rate hike by Federal Reserve at the end of the year, investors are expected to take a cautious approach in the months ahead. He also indicated this would likely lead to a modest decline in commercial property prices, especially in Class A assets in larger markets.

“Prices in smaller markets should continue to climb with strong tenant demand and declining supply supporting growth,” said Yun. “As job creation continues, commercial real estate and vacancy rates will be stable across the country.”

Conway’s remarks centered on the key commercial real estate sectors, investments and capital market trends. He anticipates that the conditions supporting expansion in commercial real estate will remain strong as long as the Federal Reserve remains dovish on interest rates.

“Housing and consumer spending are the two components buoying the economy,” Conway said. “If the Fed increases short-term interest rates, both of these components will be affected, which could potentially lead to a recession.”

To capture the current state of local economic conditions from Realtors®, NAR Research recently introduced its Business Creation Index (BCI). The new quarterly report offers insight from commercial Realtor® practitioners on whether businesses are opening or closing by industry, population density and sub-region. Indicating slowing business openings, 44 percent of respondents said they had seen an increase in business openings in October, which was down from 49 percent in September.

“While the global economy remains in trouble with high debt ratios, the general state of commercial real estate in the U.S. remains strong due to high multifamily starts and renters occupying quickly,” concluded Conway.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.



2017 Forecast: Existing-Home Sales Up; A Turning Point for First-time Buyers

More millennials entering their prime homebuying years, rising household formation, and continued job gains boosting overall demand are expected to be behind the slight increase in existing-home sales in 2017, according to a residential housing and economic forecast session here at the 2016 REALTORS® Conference & Expo.

Lawrence Yun, chief economist of the National Association of Realtors®, presented his 2017 housing and economic forecast and was joined onstage by Dennis Lockhart, president and CEO of the Federal Reserve Bank of Atlanta, who discussed the economic conditions that he believes support what will be a “net positive” for the housing sector.

Heading into the final months of data for 2016, Yun expects existing-home sales to finish at a pace of about 5.36 million – the best year since 2006 (6.47 million). In 2017, sales are forecast to grow roughly 2 percent to around 5.46 million, and then with a more prominent jump of 4 percent in 2018 (5.68 million). The national median existing-home price is expected to rise to around 4 percent both this year and in 2017.

In front of a packed room of thousands of Realtors® and industry guests, Yun and Lockhart both commented that the housing market this year has been a mixed bag of positives and challenges.

“The gradually expanding economy, multiple years of steady job creation and mortgage rates under 4 percent all contributed to sizeable interest in buying a home this year,” said Yun. “However, it’s evident that demand and sales slightly weakened over the summer as stubbornly low supply limited buyers’ choices, accelerated price growth and hindered some consumers’ belief that now is a good time to buy a home.”

Lockhart remarked on current inventory levels impacting affordability. Citing limited land availability, shortages in construction labor and tight credit for homebuilders, Lockhart said these factors are contributing to the overall supply shortages for affordable housing.

Looking to next year, Yun thinks the tight supply and affordability issues affecting buyers in many markets will very slowly but surely start to abate. As housing starts steadily increase, both he and Lockhart are optimistic that housing demand will include leading-edge millennial households finally dipping their toes into the market at a growing rate.

In NAR’s recently released 2016 Profile of Home Buyers and Sellers, the median age of first-time buyers was 321. According to Yun, while repaying student debt, shaky job prospects after the recession and marrying and having children later in life have delayed first-time buyers’ ability and willingness to buy, the wave of potential buyers entering their 30’s is increasing considerably in coming years.

“NAR surveys from both current renters and recent buyers prove that there’s an overwhelmingly strong desire among the younger generation to own a home of their own,” said Yun. “The housing market over the next couple of years should get a big lift in demand from these new buyers. The one caveat is it’s essential that there’s enough new and existing supply at entry-level prices for them to reach the market.”

Lockhart remarked, “The coming years of housing demand will be millennial-driven and will support the single-family sector.”

Yun anticipates housing starts to jump 5.3 percent next year to 1.22 million. However, this is still under the 1.5 million new homes needed to make up for the shortfall in recent years and keep up with the growing demand. New single-family home sales are likely to total 570,000 this year and rise to around 620,000 in 2017.

“Multi-family housing construction has dominated the building landscape in recent years and only recently started to level off,” said Yun. “Hopefully this is a sign that homebuilders will begin to significantly shift their focus to single-family housing. Both a large bump in new homes and homeowners selling is needed to get supply levels at healthier levels.”

Commenting on the overall health of the U.S. economy, Yun noted that continued overseas instability and flat business investment will lead to an unsatisfactory year of expansion. Although a boost in exports fueled economic growth to just a tick under 3 percent in the third quarter (first estimate), GDP for all of 2016 is still expected to be under 3 percent for the eleventh straight year.

“While the gains have been uneven by state, region and even gender, the 15 million jobs created since 2010 have bolstered consumer spending and housing demand,” said Yun. “Over the next two years, the economy will likely stay on a path of around 2 percent growth with a tightening labor market and stronger inflation.”

“The pace of job gains has been stronger than economic growth the last two years,” remarked Lockhart. “The housing sector has challenges, but the industry’s near-term outlook is one of continued improvement.”

Yun foresees a gradual uptick in borrowing costs heading into next year. By the end 2017, he expects rates to be around 4.5 percent. Lockhart also anticipates a gradual uptick in rates in the next two years, but said the economy currently does not call for a quickly rising rate environment.

“Increasing mortgages rates have the potential to further dent affordability in markets where supply struggles to recover to more balanced levels,” said Yun. “Despite these likely pressures, the increase in home sales next year will be supported by the continued release of pent-up demand and the beginning of stronger participation from first-time buyers.”

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

# # #


Community Connection event – learn about Largo!

On Friday, February 24, 2017 the Largo Recreation, Parks & Arts Department will provide an outreach program for area Realtors and Property Managers called Community Connection. This year it will be held at the Central Park Performing Arts Center (CPPAC – previously the Largo Cultural Center) in the Parkview Room located at 105 Central Park Drive. This is an outreach program to help Realtors and Property Managers whose business calls for them to know the Largo area well.

The City of Largo has achieved some great things in the last decade and is centrally located in Pinellas County, the third largest municipal agency.  The award-winning Community Connection program is designed to provide verbal/written information to Realtors on the City of Largo, the Recreation, Parks & Arts Department, and the latest information on Largo Middle School and Largo High School. The Community Development Department will discuss topics such as current market and demographic profile, capital improvement projects and job recruitment.  The program will be completed with a bus tour to visit some award winning recreation and park facilities.  Upon the return to the Central Park Performing Arts Center, lunch will be waiting for all attendees who participated on the tour.  Reserving a space is very important for transportation and food reservations.

The idea is to provide information to help individuals and corporate real estate professionals attract and ultimately sell homes/properties or businesses in the Largo area and to take advantage of their incredible facilities, programs and events.

There is no charge to attend but they are limited to the first 55 interested participants for the bus tour.  If they have a waiting list for the bus tour, they will schedule additional vehicles to accommodate everyone interested. The final day to register is Friday, February 3, 2017.

Here is their tentative schedule:

8-8:30am – Sign in and continental breakfast

8:30am – Welcome by Largo Mayor/City Manager

8:40am – Recreation, Parks & Arts – Director Joan Byrne

9:00am – Business Membership – Christina Lorenz

9:10am – Largo Middle School – Principal Joyner

9:30am – Largo Economic Development – Karisa Rojas-Norton

9:50am – Largo High School – Principal Finkbiner

10:00am – Tour the Central Park Performing Arts Center

10:15am – Board the tour bus

12:00pm – Return to CPPAC for lunch

You must RSVP to providing your name, company, phone, email address and if you will be taking the tour, eating lunch, or both.