2016 NAR Broker Summit Announced




After tremendous success in 2015, NAR is pleased to announce the 2016 REALTOR®; Broker Summit, which will be held June 9-10 in Denver, CO.

Registration is open! Register now to take advantage of the early bird rate. The registration fee is only $149 through April 8.

Covering the most timely issues in the industry, including recruiting, culture, technology disruptors, and risk management, this is an event for large and small brokerages alike. Attend this event to network with colleagues and gain avice on business management and technology issues that matter to you as a Broker. While this event is designed for Broker Owners and Managers, NAR encourages all members of your management team to attend.

Visit the REALTOR®; Broker Summit page for more information, to register, and to see highlights from 2015. Stay tuned for the release of keynote speakers and session programming.


Broker Forum: Risk Management Oct. 13

Broker Forum: Risk Management with FR & NAR Attorneys

As a Broker, you’re not only managing agents, you are running a business – both put you at risk for potential litigation. Understanding your exposure can help you avoid making a mistake that could cost you a hefty fine, or much worse. Margy Grant, Florida Realtors General Counsel, and Finley Maxson, National Association of Realtors Counsel (via Skype), will walk you through what to be aware of. Margy will also make you aware of some of the things going on in our market that may just surprise you.

DOOR PRIZES! We’ll be giving away 3 copies of Real Estate Brokerage Essentials: Managing Legal & Business Issues.

Tuesday, October 13
2:00 – 4:00 p.m.
PRO Auditoriums A, B & C (4590 Ulmerton Rd, Clearwater)
RSVP to kshotts@tampabayrealtor.com or 727.216.3031

PRO Brokers and Managing Brokers only

FREE! Snacks will be provided by our Affiliate Business Partner Sponsors: John-Paul Mario with Classic Design Associates, Denise Drews with American Bancshares Mortgage, & John Barie with JB Health & Life Solutions.

For more info, contact Katie Shotts at 727.216.3031 or kshotts@tampabayrealtor.com


Broker Breakfast – Three Vital Things To Know Right Now


July BB Flyer

Brokers – there are three things you need to know about right now, and we’ll cover them all in this

Broker Breakfast session.

1. The D.A.N.G.E.R. Report – This report was commissioned by the National Association of REALTORS and researched and authored by the Swanepoel T3 Group. It is arranged in 5 sections, including one specifically for Brokers, and discusses 50 dangers over 164 pages. D.A.N.G.E.R. stands for Definitive Analysis of Negative Game Changers Emerging in Real Estate.

2. Mark Allen, Vice President of Association Industry Relations at realtor.com will be with us to show you the newest features and solutions within realtor.com to promote your brokerage and your firm’s listings. Q&A with Mark after he presents.

3. Project Upstream will give brokerages a single place to input their listing data for distribution on multiple platforms online, including realtor.com, local MLSes, and your own websites.

Breakfast included

Brokers or Managing Brokers only, please

PRO Members (FREE):
Click here to register

Location Details
PRO Auditorium C
4590 Ulmerton Road
Clearwater FL 33762


RPR Training is Back at PRO July 22

RPR logo



RPR Training is Back at PRO on July 22!

We’re offering two sessions with our RPR trainer on Wednesday, July 22:
9:00 – 10:00 a.m. – RPR Basics
10:15 – 11:15 a.m. – RPR Mobile
LOCATION: PRO, 4590 Ulmerton Rd. in Clearwater, Auditorium C


RPR Basics: Give Us An Hour And We’ll Give You 147 Million Reasons to Use RPR

Get introduced to the power of Realtors Property Resource: a database of over 147 million property records built from public record and assessment information. Then, MLS data is added, vital information to create the exclusive RVM – the most reliable valuation model available.

On this foundation, RPR adds layers of data integrations including mortgage, lien data, plat maps, flood zone maps, school information, just to name a few!

Generate comprehensive buyer and seller reports in seconds, and provide powerful analytics to determine values and list prices. This NAR member benefit is yours as a member of the PRO and NAR; don’t miss this session to take advantage of this great new member benefit at no additional cost to you.

» Register for the Basics class here


RPR Mobile: Empowering REALTORS Anytime, Anywhere

Search for any property, on and off market. View details like tax, mortgage, historic and distressed data – all in one place. Get market conditions on your homepage. Quickly email colorful, company-branded reports to your clients with a few clicks. Download the app for iPhone and Android, and we’ll give you a tour in this session.

» Register for the Mobile class here


Bringing the Training to You! July On the Road Training


road pic


PRO is hitting the pavement again with our popular “On the Road Training” series. We understand it’s not always easy for those of you in the north and south parts of the county to get to us, so we created this program as a way to bring some of our services directly to you!

Affiliate Business Partner Brian Chase will present FAR/BAR contracts best practices on Wednesday, July 15 in St Pete. The following day, Thursday, July 16, Affiliate Business Partner John Barcelo will discuss selecting comps and working with an appraiser.

Limited space is available, so reserve your seat today! Both sessions are FREE!

  • Wednesday, July 15
    • 1:30 – 3:30 p.m.
    • St. Pete Main Library (3745 9th Ave N)
    • Brian Chase on FAR/BAR contracts best practices
    • SIGN UP
  • Thursday, July 16
    • 1:30 – 3:30 p.m.
    • Palm Harbor Library (2330 Nebraska Ave)
    • John Barcelo on selecting comps and working with an appraiser
    • SIGN UP

Get the July On the Road flyer to hang in your office!



June On the Road Training


road picPRO’s “On the Road” training series brings the learning to you! We hit the road to bring you education on a variety of topics, right in your own neighborhood!

Affiliate Business Partner Mac Tennant with Access Reverse Mortgage will teach you all about reverse mortgages and how your senior clients can benefit from them. There have been some changes and updates in recent months, so this session is even a good refresher for agents who have experience with reverse mortgages.


  • Wednesday, June 10 from 1:30 – 3:30 p.m. @ St. Pete Main Library (3745 9th Ave N.)
  • Thursday, June 11 from 1:30 – 3:30 p.m. @ Palm Harbor Library (2330 Nebraska Ave)

What a great way to add an extra bit of knowledge and service to your clients in this niche market!

Sessions are FREE! Space is limited, so secure your seat today by registering at http://pinellasrealtor.org/education-and-events-calendar/.

» Get the 2015 June On the Road Flyer to hang in your office!


On the Road Again! – NEW SPEAKER for MAY 12


road pic(UPDATE as of May 5: Speaker and topic for May 12 were changed from Brian Chase to John Barcelo due to a scheduling conflict.)

PRO will be on the road again when our popular “On the Road Training” series starts back up next month. We understand it’s

not always easy for those of you in the north and south parts of the county to get to us, so we created this program as a way to bring some of our services directly to you!

We are taking the education and outreach to you in May, with presentations by two of our incredible Affiliate Business Partners Brian Chase, and John Barcelo!

John Barcelo will present on Tuesday, May 12 on “Appraisal: Selecting the Correct Comps for Your Price Analysis.”

Brian Chase will present on Thursday, May 14 on Florida Realtors and FAR/BAR contracts – the similarities between them, the pros and cons of each, and best practices for using these forms. Brian has provided this training in the past, and attendees have reported it to be useful and informative.

Limited space available, so reserve your seat today! Both sessions are FREE!

  • Tuesday, May 12 from 1:30 – 3:30 p.m. @ St. Pete Main Library (3745 9th Ave N) – sign up now!
  • Thursday, May 14 from 1:30 – 3:30 p.m. @ Palm Harbor Library (2330 Nebraska Ave) – sign up now!

Print the May On the Road Flyer for your office!


Brokers: Syndication Decision

Brokers (listed as broker-of-record for their office) were notified by MFRMLS at the end of March about a choice to opt in or out of syndication with the Zillow Group by using the Zillow Dashboard button, which is accessible from the MFR Login Portal. This decision to syndicate or not has been widely reported and discussed. If you need more information before making a decision, consider the following resources:

If you need help making your selection via the Zillow Dashboard, contact the MFR Call Center at 800.686.7451 or email support@mfrmls.com.

Don’t Lose Focus: Generating Profits and Creating a Budget with Realistic Goals Should Be Priority No. 1

As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As a result, real estate companies and brokerages were affected immensely, with 70% of offices in North America rumored to be unprofitable. This was primarily caused by the depreciation of housing values and the stark increase in foreclosures and short sales.

Real estate companies are having difficulty adapting to the on-going structural shift in the real estate market – previous tools, approaches and methods are becoming ineffective and obsolete. Profitability is not an organic process, and companies have to budget and set reasonable goals for themselves and their agents. Click here to read more…

Pinellas Realtors Join My Florida Regional MLS

November 4, 2010

CLEARWATER, FL- The Pinellas Realtor Organization (PRO) has selected My Florida Regional MLS (MFRMLS) to be its exclusive provider of real estate listing and transaction data for its 5,200 members. The agreement, celebrated with a signing ceremony at the 2010 National Association of Realtors conference in New Orleans on November 4, 2010, will culminate with a complete merge of data in the Spring of 2011, transferring all listing data from PRO’s self-administered multiple listing service to the larger regional MLS.

My Florida Regional MLS, based in Orlando, is now a consortium of 14 shareholder Realtor associations throughout central and southwest Florida. The addition of PRO’s members will set a milestone and increase MFRMLS’s enrollment by 23% to a total of 34,000. PRO, based in Clearwater, will participate in policy, operational and fiscal oversight of MFRMLS as a shareholder.

“The Pinellas Realtor Organization is a very well-respected and well-run association. We are honored to have them join us and assist us in our growth,” says MFRMLS president Aaron Chandler. “As our numbers grow, we are better able to provide our members the latest and greatest tools to help them excel in real estate.”

The agreement will have a strategic advantage for PRO and MFRMLS, as both will enjoy a dramatic increase of listing inventory. Currently, PRO has a data share agreement with the Greater Tampa Association of Realtors (GTAR) which permits members from either association to see all Tampa Bay area listings without having to join both organizations. The unification will provide all members with the opportunity to expand their geographical expertise and improve their ability to compete in today’s real-time, Internet driven market. In addition, the added Pinellas County listings will expand MFRMLS’s contiguous counties to 12, improving its position as a regional multiple listing service.

The Pinellas Realtor Organization believes this step will bring a tremendous benefit to its members as well as to all the current members of MFRMLS by providing wider exposure for listings and strengthening members’ ability to have cutting edge tools and services in serving their clients and customers. “We have always had close ties to the associations in the Tampa Bay area market and this is a logical extension to be able to work more closely with the Manatee and Sarasota Counties’ market as well,” notes Ann Guiberson, president and chief executive officer of PRO. “This is a win-win for all.”

The addition of listings in Pinellas County will become visible to MFRMLS agents outside of the Tampa Bay area. “We’re excited to provide more listing information to our current members,” says Merri Jo Cowen, MFRMLS chief executive officer. “By extending our boundaries and membership base, everyone will benefit.”
PRO members will also enjoy the addition of new marketing and productivity tools as offered by MFRMLS. Statistical tools, virtual driving tours and a consumer-friendly website – www.MyFloridaHomesMLS.com – provide a breadth of ancillary products to their arsenal. MFRMLS’s strength-in-numbers concept allows the organization to offer many value-added tools.

The MLS technology platforms used by both organizations are very similar. PRO uses TEMPO and MFRMLS uses MLXchange, both developed and serviced by CoreLogic MarketLinx. Although not guaranteed to be glitch-free, transferring data from systems administered by the same developer will prove much easier than from those of competing systems. Integration of services and expansion of the MFRMLS organization is already underway.

About Pinellas Realtor Organization – The Pinellas Realtor Organization (PRO) represents 5,200 real estate professionals in Pinellas County. The association provides real estate information, forecasting and statistics, comprehensive educational programs and knowledge management tools, pro-active public and community initiatives, and business services to Realtors, appraisers, mortgage lenders, and others.  PRO is the voice of real estate in Pinellas County.

About My Florida Regional MLS – My Florida Regional MLS (MFRMLS) is Florida’s largest multiple listing service with approximately 34,000 subscribers in 11 Central and Southwest Florida counties. Now owned by 14 shareholder REALTOR® boards, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry. To complement its core residential offerings, MFRMLS operates a commercial information exchange, called My Florida Commercial Real Estate, located at www.mfcre.com. MFRMLS also operates a consumer home buyer website called MyFloridaHomesMLS.com. For more information, visit www.mfrmls.com.  

John Weeden / john.weeden@mfrmls.com
MFRMLS Marketing Manager

Ann Guiberson, President/CEO
Pinellas Realtor Organization