New FREC Team Rules: Are You Compliant?

Florida Real Estate Commission (FREC) has approved a New Team Advertising Rule that will impact brokerage office procedures and team advertising.

Brokers and teams have until July 1, 2019 to comply, but it’s not too early to prepare.


  • “Team or group advertising” shall mean a name or logo used by one or more real estate licensees who represent themselves to the public as a team or group. The team or group must perform licensed activities under the supervision of the same broker or brokerage.

  • Team marketing may include the words team or group as part of the name, however the following names will no longer be permitted:
    Agency, Associates, Brokerage, Brokers, Company, Corporation, Corp., Inc., LLC, LP, LLP, Partnership, Properties, Property, Real Estate, Realty

  • Additionally, any similar words suggesting the team or group is a separate real estate brokerage or company can’t be included.

  • Advertisements containing the team or group name shall not appear in larger print than the name or logo of the registered brokerage.

  • All advertising must be in a manner in which consumers would know they are dealing with a team or group.

  • These requirements apply to all forms of advertising.

  • All advertisements must comply by July 1, 2019


  • The Broker is required to designate a team member per team that is responsible for insuring that the advertising is in compliance with the above requirements.

  • The broker must maintain a current list of each team member updated monthly. 

  • These requirements must be implemented by July 1, 2019