Don’t Lose Focus: Generating Profits and Creating a Budget with Realistic Goals Should Be Priority No. 1

As the economy struggled in the late 2000s, the real estate industry took a severe hit to its profitability. As a result, real estate companies and brokerages were affected immensely, with 70% of offices in North America rumored to be unprofitable. This was primarily caused by the depreciation of housing values and the stark increase in foreclosures and short sales.

Real estate companies are having difficulty adapting to the on-going structural shift in the real estate market – previous tools, approaches and methods are becoming ineffective and obsolete. Profitability is not an organic process, and companies have to budget and set reasonable goals for themselves and their agents. Click here to read more…